The Rishon Letzion, Rabbi Shlomo Amar, is one of the pupils of the first official Chabad emissary to Morocco, Rabbi Shlomo Matusof.

Rabbi Matusof was sent to Morocco by the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, who initiated the idea of sending shluchim to various countries in the world over fifty years ago.

The idea is based on the verse in Genesis: "And you shall burst forth to the west and to the east and to the north and to the south". Hence, Chabad Chassidim are sent to the four corners of the world to spread the light of Torah to those who are unfortunately estranged from Judaism, so as to bring them closer to our Father in Heaven.

The fifth Rebbe of the Lubavitch dynasty, Rabbi Shalom Dov Ber Schneerson (1860-1920\5621-5670) continued this legacy by sending emissaries to Georgia, Bukhara and even to the States. His son and successor, the Rayatz, sent shluchim to communist Russia, South Africa and the United States.

Under the leadership of the last Rebbe, the phenomenon developed into the "Institution of Shluchim" which counts over 4000 members worldwide - 300 of them stationed in Israel – who have established over 3,500 Chabad Houses in different locations in the world.

The Chabad Houses provide spiritual nourishment to Jewish communities in the most far-off places in the world, and serve as a Jewish center that supplies the needs of each and every Jew who happens by.

Even in Muslim countries such as Kazakhstan and Uzbekistan are Chabad Houses erected with much devotion and self-sacrifice.